{"id":695,"date":"2026-05-28T08:21:38","date_gmt":"2026-05-28T08:21:38","guid":{"rendered":"https:\/\/forum-impl.iti.org\/en\/?post_type=article&#038;p=695"},"modified":"2026-06-10T08:39:06","modified_gmt":"2026-06-10T08:39:06","slug":"dental-business-management-part-3-marketing-7301","status":"publish","type":"article","link":"https:\/\/forum-impl.iti.org\/en\/article\/dental-business-management-part-3-marketing-7301\/","title":{"rendered":"Dental Business Management Part 3: Marketing"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"article-type":[6],"forum-tag":[102,107,103],"class_list":["post-695","article","type-article","status-publish","hentry","article-type-insights","forum-tag-dental-practice-management","forum-tag-marketing","forum-tag-small-business"],"acf":{"feature_topic":"","authors":[1333,1280],"read_time":"12 min","publication_date":"20250402","doi":"10.3290\/iti.fi.45748","excerpt":"Effective marketing is essential for the growth of dental practices, yet it often feels overwhelming for practice owners due to limited training and the abundance of marketing tools and platforms. This article cuts through the noise, guiding you toward a sustainable marketing strategy centered on word-of-mouth referrals driven by providing an exceptional patient experience.","references":"Campbell C. Broken Promises. Blog post 2022. Available from: <a href=\"https:\/\/www.campbellacademy.co.uk\/blog\/broken-promises-1\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.campbellacademy.co.uk\/blog\/broken-promises-1<\/a> (accessed Nov. 4, 2024).\r\n\r\nDecker A. The ultimate guide to brand awareness. Blog post 2017. Available from: <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-awareness\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.hubspot.com\/marketing\/brand-awareness<\/a> (accessed Nov. 4, 2024).\r\n\r\nGodin S. Most people (and the people you choose). Blog post 2023. Available from: <a href=\"https:\/\/seths.blog\/2023\/02\/most-people-and-the-people-you-choose\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/seths.blog\/2023\/02\/most-people-and-the-people-you-choose\/<\/a> (accessed Nov. 4, 2024).\r\n\r\nGodin S. Getting the word out. Blog post 2024. Available from: <a href=\"https:\/\/seths.blog\/2024\/04\/getting-the-word-out-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/seths.blog\/2024\/04\/getting-the-word-out-3\/<\/a> (accessed Nov. 4, 2024).\r\n\r\nHandley R. Dental SEO: The complete guide to SEO for dentists. Blog post 2023. Available from: <a href=\"https:\/\/www.semrush.com\/blog\/dental-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.semrush.com\/blog\/dental-seo\/<\/a> (accessed Nov. 4, 2024).\r\n\r\nKleon A. Steal like an artist: Workman Publishing 2012.\r\n\r\nPerricone C. The Ultimate Guide to Google Ads. Blog post 2015. Available from: <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-adwords-ppc\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.hubspot.com\/marketing\/google-adwords-ppc<\/a> (accessed Dec. 2, 2024).","endnote":""},"_links":{"self":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":2,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/695\/revisions"}],"predecessor-version":[{"id":1569,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/695\/revisions\/1569"}],"acf:post":[{"embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/forum-author\/1280"},{"embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/forum-author\/1333"}],"wp:attachment":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article-type?post=695"},{"taxonomy":"forum-tag","embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/forum-tag?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}