{"id":699,"date":"2026-05-28T08:22:32","date_gmt":"2026-05-28T08:22:32","guid":{"rendered":"https:\/\/forum-impl.iti.org\/en\/?post_type=article&#038;p=699"},"modified":"2026-06-10T08:42:18","modified_gmt":"2026-06-10T08:42:18","slug":"dental-business-management-part-5-ethical-sales-in-dentistry-5801","status":"publish","type":"article","link":"https:\/\/forum-impl.iti.org\/en\/article\/dental-business-management-part-5-ethical-sales-in-dentistry-5801\/","title":{"rendered":"Dental Business Management Part 5: Ethical Sales in Dentistry"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"article-type":[6],"forum-tag":[102,112,111,110],"class_list":["post-699","article","type-article","status-publish","hentry","article-type-insights","forum-tag-dental-practice-management","forum-tag-ethics","forum-tag-human-characteristics","forum-tag-referral-and-consultation"],"acf":{"feature_topic":"","authors":[1280],"read_time":"14 min","publication_date":"20260401","doi":"10.63580\/ITI.FI.45780","excerpt":"This article explores how ethical sales strategies in modern dental practice management empower patients to make informed choices, foster trust, and drive sustainable business growth.","references":"Deichmann, D., and R. Van der Heijde. 2017. How design thinking is improving patient-caregiver conversations. In Harvard Business Review. Online.\r\n\r\nGladwell, M. 2019. Talking to Strangers (Little Brown &amp; Company).\r\n\r\nIyengar, S. S., and M. R. Lepper. 2000. When choice is demotivating: can one desire too much of a good thing? J Pers Soc Psychol, 79: 995-1006.\r\n\r\nMcComisky, Kat. 2025. 'A dedicated treatment coordinator can positively impact the whole practice. BDJ Team, 12: 408-09.\r\n\r\nMedina, Imagen. 2025. Using DISC profiling to personalise the patient journey and empower your team. BDJ Team, 12: 428-29.\r\n\r\nPink, D.H. 2014. To sell is human (Canongate Books Ltd).\r\n\r\nReason, T., and C. Campbell. 2025. <a href=\"https:\/\/forum-implantologicum.iti.org\/insights\/dental-business-management-part-3-marketing-7301\" target=\"_blank\" rel=\"noopener noreferrer\">Dental Business Management Part 3: Marketing<\/a>. Forum Implantologicum (online).\r\n\r\nSchwartz, B. 2006. More isn\u2019t always better. In: Harvard Business Review. online.\r\n\r\nWitcherley, T. 2018. <a href=\"https:\/\/www.cognitionagency.co.uk\/blog\/make-or-break-your-marketing-and-sales-funnel\" target=\"_blank\" rel=\"noopener noreferrer\">The numbers that make or break your marketing and sales funnel<\/a>. Accessed 1\/12\/2025.","endnote":""},"_links":{"self":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":3,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/699\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article\/699\/revisions\/1573"}],"acf:post":[{"embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/forum-author\/1280"}],"wp:attachment":[{"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/article-type?post=699"},{"taxonomy":"forum-tag","embeddable":true,"href":"https:\/\/forum-impl.iti.org\/en\/wp-json\/wp\/v2\/forum-tag?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}